Vistas, a well-established café in Guernsey, sought a brand refresh that would better reflect its coastal location and evolving positioning. Our re-design aimed to capture the essence of their unique setting while modernising their overall brand presence.

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The Challenge

Vistas needed a brand identity that modernised the brand experience and broadened the demographic it appeal to across Guernsey. The existing visual identity was quiet, complex and inconsistent, struggling to communicate the café’s warmth, local charm, or the relaxed, scenic atmosphere that sets it apart. The brand needed a clearer personality to support its growth, improve recognition, and create a cohesive customer experience across signage, menus, and digital channels.

 

The Insight

A café brand succeeds when it feels like a place people want to return to — it should communicate comfort, local character, and the feeling of being “at home” in the space.

 

The Solution

We developed a refreshed brand identity that celebrates the café’s scenic location and friendly atmosphere. The new visual system includes a distinctive logo, a warm colour palette, and typography that feels approachable yet refined. 

 

The Result

The updated brand gave Vistas Café a more cohesive and recognisable presence, helping to strengthen local awareness and support a more unified customer experience. The rebrand offered the opportunity to refurb the café, elevating the in-person aesthetics to meet the online identity, creating a consistent end to end brand experience. The refreshed identity better reflects the café’s welcoming personality and scenic setting, helping it stand out in a competitive hospitality landscape. The offering now includes exclusive sunset music events, continues to cater to regulars, and has an authentic and culturally relevant digital presence. 

 

Our Role

Brand identity, logo design, asset library and bespoke marketing collateral.