The Challenge

Pledgeball operates at the intersection of sport and climate action, partnering with clubs, leagues and athletes to drive more sustainable fan behaviour. As the organisation grew, its existing brand struggled to communicate both its environmental credibility and its relevance within modern sport. The identity lacked clarity, consistency and cut-through across audiences ranging from grassroots fans to major sporting institutions.

 

The Insight

Sustainability doesn’t need to be represented as ‘green’ to be seen as credible

 

The Solution

We developed a rebrand that re-positioned Pledgeball as a modern, dynamic, expert within sport. The new identity balances authority with optimism, combining a confident visual system with an accessible, action-led tone of voice. Designed to flex across campaigns, partners and platforms, the brand system gives Pledgeball the tools to engage fans, clubs and governing bodies with clarity and momentum.

 

The Result

The rebrand provided Pledgeball with a clearer platform for growth, strengthening its presence within the sports ecosystem and enabling more consistent engagement across digital channels, partnerships and campaigns. The organisation now has a brand that better reflects its ambition to mobilise sport as a force for positive environmental change.