The Challenge

Pambelé Mozambique initially approached us for support with a design refresh specifically tailored for a website update. The existing brand was built around an over-simplistic blue and white aesthetic that did not fully reflect the warmth, luxury, or richness of the destination. The visual identity felt misaligned to the ultra-luxury experience guests could expect, limiting the brand’s ability to compete in the high-end travel market.

 

The Insight

To properly position Pambelé as a luxury destination, the brand needed a complete shift toward a more mature palette and tone that felt rich, sensory, and place-driven.

 

The Solution

We recommended and led a full rebrand, centred on shift in font choice and a move to a luxury burgundy palette that better reflects the destination’s warmth and premium experience, whilst staying true to the heritage and identity of the location, using a pansy shell icon to keep familiarity and connection to the island. The new identity combined refined typography and a more tactile visual system, that translated seamlessly into a refreshed website designed to showcase the destination’s story and offerings.

 

The Result

The rebrand transformed Pambelé’s market position, giving the brand a more luxurious and authentic presence online and across multiple touchpoints. The updated website and identity now better communicate the destination’s unique appeal, helping to attract the right audience and elevate the overall brand experience.