Le Grande mare Guernsey
ABOUT THE PROJECT
The Challenge
La Grande Mare wanted to establish itself as an elevated luxury lifestyle destination, combining exceptional experiences with a genuine sense of community and belonging. The challenge was to create a distinctive identity rooted in Guernsey’s heritage, landscape and character.
The Project
Fever Pitch developed the complete visual identity, bringing the story of the island and estate to life. At its heart, the logo features the puffin — a symbol of connection, individuality and belonging — alongside Guernsey’s national flower, the Guernsey lily. A flowing line reflects the waterways that weave through the estate, connecting the identity to its natural surroundings.
The Impact
A premium, place-led identity that balances luxury with warmth, celebrating what makes La Grande Mare unique. More than a golf club, the brand captures the ambition to create a sanctuary where members connect, unwind and feel they belong — a place to return to time and time again.
WHAT WE DID
BRAND
STRATEGY
DEVELOPMENT
Our rebrand for La Grande Mare, was so much more than a visual refresh - it was a total brand reposition, celebrating individuality, community & belonging, sophistication and innovation.
Their creativity, strategic insight, and genuine appreciation for the island have given us a brand that resonates with both locals and visitors alike. We couldn’t be more delighted with the outcome.
Laura Heard
Head of Sales and Operations Project Lead
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