Girlactico recruited our services again as the brand partnered with Barclays Women’s Super League & EA Sports FC for a second season to create social edits highlighting BWSL player ratings in FC 25, which would sit across Instagram, TikTok and YouTube. 

 

The team at Fever Pitch worked with Girlactico on the creative concepts and took the lead on the video aesthetics and animations, with a gamified concept the chosen route. We visited various clubs around the country as players competed to guess their highest-rated teammates in FC 25 player ratings, with the winner taking home the trophy. 

 

The series attracted over 145,000 views and the organic feedback from supporters was overall positive, with particular focus on the style of content. The players engaged in the series, helping to grow their profile and interaction in women’s football.