The Challenge

Bristol City Women FC (BCWFC) wanted to build a strategy that reflected their own identity, ambition and connection with their audience and community. Working alongside the club to support the development of their Proud to Be Different strategy, Fever Pitch helped translate those core principles into a tangible expression of the team’s identity.

 

The Project

Taking the key learnings from the strategy, we designed BCWFC’s first playing shirt collection to look distinctly different from the men’s team, giving the women’s side a visual identity of their own. We then brought the story to life through a launch campaign, shooting at our own studio at Fever Pitch HQ to create bold, purposeful content that reflected the team’s personality and the thinking behind the design.

 

The Impact

By connecting strategic thinking with kit design and creative execution, we helped BCWFC turn Proud to Be Different from an ambition into something fans could see and feel. The result was a defining moment for the club: a distinctive playing shirt and a launch campaign that celebrated the team on its own terms.