ABOUT THE PROJECT

The Challenge

Reebok wanted a high-impact launch for the Caledonia Gladiators’ new home kit, building excitement ahead of the season and connecting the club to their Scottish roots and fanbase. From some unexpected circumstances they came to us for support with a very short timeframe and a pre-agreed budget. 

The Project

We travelled to Glasgow to deliver a dynamic shoot over two days that captured athletes, families, fans, and an Academy group of 70 children, all whilst showcasing the local area in bold, cinematic visuals. The approach highlighted the important sense of community to the club, whilst maintaining Reebok’s high quality visual output. 

The Impact

The launch content created strong buzz across digital and social channels, driving anticipation for the season ahead. Reebok praised the work for exceeding expectations and delivering a standout kit reveal.