For Bristol Bears’ home kit launch, we were tasked with creating a campaign that captured the essence of traditional rugby - intense, raw, and powerful.

 

We collaborated with Ellis Genge, X, X and X, showcasing the full kit in an environment that stripped the game back to its roots. A warehouse location provided the perfect backdrop, allowing us to build atmosphere through controlled lighting, dramatic tones, and carefully selected equipment that amplified the players’ movements and actions.

 

The result was a series of bold, striking visuals that reflected the intensity of the sport and appealed to the fan base, reinforcing Bristol Bears’ identity on and off the pitch.