The Challenge

The stadium came to us needing a refresh of their hospitality spaces, to continue their position as a world-class facility and keep driving both seasonal and match to match sales. For this we were briefed to create two new hospitality brands: One high-end exclusive restaurant, and one more informal clubhouse space. Following a name and a concept they needed the space redesigned, and marketing collateral including graphics, print & video content for socials. 

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The Project

The Crossbar and The Bridge were born! New names, celebrating the stadium’s location in Bristol and its’ sporting family. Working closely with local signage contractor Artworks we redesigned and refurbished the spaces to modernise and bring the brands to life. We designed new marketing collateral and focused on a video campaign that connected with sporting fans bringing together the match-day feeling with the hospitality experience. 

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The Impact

A more modernised hospitality brand supports a new sales strategy aiming to bring new demographics to Ashton Gate. By clearly differentiating the multiple options across the stadium, marketing to specific groups becomes easier using the bespoke positioning of both The Crossbar and The Bridge. Following the rebrand and a successful first season, Ashton Gate was then awarded bronze in the overall matchday hospitality category at Stadium Hospitality Awards 2025.